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Desirable automotive visions
From the first idea via the numerous draft designs through to the finished model, it is always a new challenge for the designers to conceive desirable automotive visions. Their objective is to keep re-establishing a balance between outstanding product technology, quality and design with a visionary design idiom. Here the design philosophy of sensual purity, which defines modern luxury on a formal level, plays a key role. The sensuality encapsulates everything that expresses feelings and touches the heart, such as balance, warm colours, natural beauty, smooth surfaces, harmony and emotion.
By way of contrast, the purity refers to the fact that the essentials - the essence of the formal statements - are brought to the fore so that they can be experienced in their pure form. The result is expressive, clearly defined, visionary forms.
Pursuit of the perfect form
The design idiom is defined by firmly established principles which are interpreted differently for each model, lending each one its own unique character yet ensuring that it is still unmistakably a Mercedes-Benz. At Mercedes-Benz, the designers always focus on making the vehicles unique, rich in contrast and exhilarating as well as creating exciting proportions. Pure, sensually flowing forms and a refined depth of design are at the heart of every composition, making every Mercedes-Benz exude natural appeal. The design philosophy of sensual purity creates a perfect balance between tradition and progress. And the visionary design idiom is powered by the designers at Mercedes-Benz in their continual pursuit of the perfect form.
via : http://zumzumauto.blogspot.com/
Desirable automotive visions
From the first idea via the numerous draft designs through to the finished model, it is always a new challenge for the designers to conceive desirable automotive visions. Their objective is to keep re-establishing a balance between outstanding product technology, quality and design with a visionary design idiom. Here the design philosophy of sensual purity, which defines modern luxury on a formal level, plays a key role. The sensuality encapsulates everything that expresses feelings and touches the heart, such as balance, warm colours, natural beauty, smooth surfaces, harmony and emotion.
By way of contrast, the purity refers to the fact that the essentials - the essence of the formal statements - are brought to the fore so that they can be experienced in their pure form. The result is expressive, clearly defined, visionary forms.
Pursuit of the perfect form
The design idiom is defined by firmly established principles which are interpreted differently for each model, lending each one its own unique character yet ensuring that it is still unmistakably a Mercedes-Benz. At Mercedes-Benz, the designers always focus on making the vehicles unique, rich in contrast and exhilarating as well as creating exciting proportions. Pure, sensually flowing forms and a refined depth of design are at the heart of every composition, making every Mercedes-Benz exude natural appeal. The design philosophy of sensual purity creates a perfect balance between tradition and progress. And the visionary design idiom is powered by the designers at Mercedes-Benz in their continual pursuit of the perfect form.
via : http://zumzumauto.blogspot.com/
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